Stratford University is a private institution of higher learning. The student body is diverse, including recent high school graduates, working professionals, international students, and persons desiring to change their career fields. The mission of Stratford University is to prepare students for rewarding careers through quality educational programs that meet the changing needs of employers and the community. In order to meet this mission, the University offers a variety of certificate, diploma, associate’s, bachelor’s, and graduate programs in emerging and high employment demand fields.
Prior to 2007 Strategic Planning and Institutional Effectiveness at Stratford University was based on the observation and discernment by the university staff with some connection to reports required by its accreditor. As a private university under the direction of the University President, the University enjoyed this freedom to independently establish the University vision, mission, objectives, strategies and actions mostly in an informal way. Beginning in 2007 a more formal process was determined to be necessary based on the desire of the university to add locations, grow the student enrollment, ensure administrative consistency and improve academic quality. Thus, in 2007, the University decided to implement mainline strategic planning processes based on the concepts noted in the business book Good to Great which would possibly provide a more meaningful basis for institutional effectiveness.