Information Technology and Corporate Transformation - EBM535

Credits: 4.5
Prerequisites: None.

As organizations become increasingly dependent on information technology, not only for the management of operations, but even more so as a key enabler of competitive advantage, increasing attention is being focused on the extraction of value from IT assets. This increasing dependence is also accompanied by an explosive growth in corporate spending on IT components such as hardware, software, telecommunications, and information systems (IS) personnel. Specific topics to be discussed include strategic planning for IT activities and projects, project-level planning and management, the role of the IT leader or chief information officer, and achieving the balance between insourcing and outsourcing of various IS functions.

E-Commerce WEB Site Development I - EBM540

Credits: 4.5
Prerequisites: None

The emphasis of this course will be on the development of WEB sites. The fundamentals of WEB site development using HTML and other tools will be addressed. Topics will include: WEB hosting, Application Service Providers (ASPs), Oracle and Peoplesoft databases and software, XML, style sheets. The participant will develop a WEB site as part of the course.

E-Commerce WEB Site Development II - EBM545

Credits: 4.5
Prerequisites: EBM540

The emphasis of this course will be the advanced development of WEB sites for business development. In this course, specific business WEB sites will be studied for content, advertising, structure and usefulness. The participant will develop a number of business related WEB sites and analyze them for effectiveness. Data warehousing and retrieval techniques will be addressed. In addition, future WEB site development tools will be studied.

Sales and Marketing - EBM550

Credits: 4.5
Prerequisites: None.

This course will examine techniques for the Marketing and Sales of e-Business applications. In particular, the following will be covered: Market planning, Market analysis, Product planning, pricing strategy, promotion strategy and management. Other topics covered are: design, evaluation and management of marketing channels. Sales strategies, distribution and techniques will also be discussed.

Business and Public Policy - EBM555

Credits: 4.5
Prerequisites: EBM550

Political, legal, economic, and ethical forces acting on business. Interaction of the market system and public policy process in the development of law and regulation.

Global Economy - EBM575

Credits: 4.5
Prerequisites: None.

This course discusses key dimensions of the global economy, including international business opportunities and risks, Trade theory and policy, the balance of payments, foreign exchange markets, exchange rate systems and risks, and international payment systems. In addition additional topics such as foreign direct investments might also be discussed in addition to the changing role of multinational corporations and elements of international corporate strategies.

Strategic Business Marketing - EBM587

Credits: 4.5
Prerequisites: None.

This course examines marketing variables and marketing strategy in developed and developing countries. The importance of differences among nations in language, culture and social forces, politics and laws, values, channels or distribution, and buyer behavior is examined. The course also emphasizes the importance of the marketing orientation in the present global competitive environment and the relationships between marketing and business development and strategy in an international setting.

Growth Strategies for Emerging Companies - EBM660

Credits: 4.5
Prerequisites: None.

This course offers practical management tools that are needed to build a new venture into a significant enterprise. The competencies, strategies, and structures of successful high performance businesses are studied. Topics include leadership, internal growth strategies, merger, acquisition, and franchising.

Growth Strategies for Emerging Markets - EBM662

Credits: 4.5
Prerequisites: None.

This course examine how firms conduct an analysis and select new international markets for entry, how firms develop strategies for successfully entering these markets, and how firms manage these markets for growth and subsequent expansion.

New Venture Financing - EBM665

Credits: 4.5
Prerequisites: EBM610

Students acquire the knowledge and skills required to finance new ventures. Funding sources are studied: commercial banks, venture capital companies, small business investment companies, underwriters, private placement-financial consultants, mortgage bankers, and small business innovative research grants (U.S. Government). Topics include: methods of financing, techniques for valuing new businesses, financial structure, and evaluation methods used by investors and lenders.

New Venture Creation - EBM670

Credits: 4.5
Prerequisites: None.

An introduction to the entrepreneurial process from conception to birth of a new venture; attributes of successful entrepreneurs, business planning, innovation and creativity, opportunity recognition, venture screening, identification and financing of resources, staffing, feasibility analysis, marketing, and growing a business into a sustainable enterprise. The course will include case studies of successful and unsuccessful ventures.

International Competitive Strategy and Innovation - EBM672

Credits: 4.5
Prerequisites: EBM670

This course examines the innovation process, appropriation of economic value from innovation, competition between technologies, strategies for competing against established firms, and management of innovation.

Project Management - EBM680

Credits: 4.5
Prerequisites: None.

The course will try to focus on effective organization of projects, track costs and time expenditures, manage quality and risk, evaluate human resources requirements and overcome potential obstacles. Whether managing an office move, implementing a new accounting system or launching a special program initiative, this course will provide the crucial skills for success.