Business Applications over the Internet - EBM500

Credits: 4.5
Prerequisites: None.

This course introduces the students to the uses of telecommunications and information technologies in organizations. The purpose of this course is to analyze how computer communications, data storage, and data analysis technologies have caused strategic shifts in company operating practices. Students learn that information technology is a tool that can facilitate valuable changes in business processes. The course reviews software that is available for customer relationship management (CRM), enterprise resource planning (ERP), supply chain management, enterprise application integration (EAI), business intelligence (BI), data warehousing, and decision support. Secure computer networks and scalable databases, both enabling technologies which permit the deployment of distributed applications, are reviewed. Major software vendors and off-the-shelf products are discussed. The course includes case studies of successful and unsuccessful business process improvement projects. Specific topics include survivability, maintainability, latency, mobile commerce, and emerging trends.

Research Methods - EBM502

Credits: 4.5
Prerequisites: None.

This course outlines and analyzes information gathering and assessment, which drives proper control of resources and performance, critical prerequisites for business success. Students will learn methods for planning, data analysis, and communication of results in applied business research. Students will utilize these skills in a team research project on a regional organization. Specifically, students will learn about the scientific methods, research/design requirements and objectives. Course work will involve qualitative, quantitative, and case studies; performance metrics; design procedures and control; sources of error and bias. In addition evaluation tools and formal validation methods will be discussed.

Human Resource Management - EBM520

Credits: 4.5
Prerequisites: None.

This course is intended to provide the fundamentals of Human Resource Management. Topics to be covered are: Organizational psychology, human interaction, individual effectiveness and social issues. Other areas will include: human resource planning, strategic management, organizational structure, legal environment and organizational staffing.

Sales and Marketing - EBM550

Credits: 4.5
Prerequisites: None.

This course will examine techniques for the Marketing and Sales of e-Business applications. In particular, the following will be covered: Market planning, Market analysis, Product planning, pricing strategy, promotion strategy and management. Other topics covered are: design, evaluation and management of marketing channels. Sales strategies, distribution and techniques will also be discussed.

Business and Public Policy - EBM555

Credits: 4.5
Prerequisites: EBM550

Political, legal, economic, and ethical forces acting on business. Interaction of the market system and public policy process in the development of law and regulation.

Managerial Accounting - EBM560

Credits: 4.5
Prerequisites: None

In this course, attention is directed towards the core of the management control and financial reporting systems integrally related to information systems. The fundamentals of accounting and how they relate to e-Business will be discussed. Analysis of financial records and Business Balance sheets will also be addressed. In depth analysis of the Tax consequences of forming, operating and liquidating a Corporation and transactions with shareholders will be discussed.

Capstone Course - EBM685

Credits: 4.5
Prerequisites: Can only be taken during the student’s last quarter of registration OR with 45 Qtr Credit hours completed (course can be taken concurrently with a core requirement)

This capstone course gives the EBM student the opportunity to pull together and build upon what has been learned in separate business fields and utilizes this knowledge in the analysis of complex business problems. This "capstone course" is designed to aid the student in synthesizing and applying knowledge gained in earlier courses and applies these skills through actual business cases.

Global Leadership in Business Enterprise I - EBM505

Credits: 4.5
Prerequisites: None

This course focuses on an integrative approach to organizational concepts, management principles, and the effects of leadership styles and human resource policies and practices on organizational performance in a global and competitive work environment.

Electronic Commerce: Business Models and Technologies - EBM515

Credits: 4.5
Prerequisites: None.

This course is designed to provide a comprehensive foundation in the field of electronic commerce. Course topics include how a company can build relationships, promote and sell products, gather valuable market information, provide customer service, and establish competitive advantages online. Technical topics include the Internet and web technologies, e-commerce system design, cryptography and Internet security, payment systems, and secure transaction processing. The course focuses on business requirements for electronic commerce, and examines fundamental design issues for both business-to-business and business-to-consumer applications. Students examine recent successes and failures in e-commerce through case studies and other readings and develop an e-commerce business plan for their organization.

Global Leadership in Business Enterprise II - EBM525

Credits: 4.5
Prerequisites: EBM505

Through case studies, students are taught how a leader can develop a vision for his/her organization, align the organization behind that vision, motivate people to achieve the vision, and design effective organizational components and strategies and change them to achieve superior performance. Students will be introduced to leadership theory and its practical application through case studies. The course also addresses the ethical responsibilities of managers and corporations, suggests methods for dealing with ethical conflicts, and reveals common patterns of success and failure in managing ethics. Additional topics include: the interdependence of business, government, and society with a view toward responsible stewardship; corporate codes of conduct; organizational culture; power and influence tactics; effective leader behaviors; and developing subordinate leaders.

Business Law - EBM530

Credits: 4.5
Prerequisites: None.

This course examines the legal environment in which businesses operate. In particular: torts, contracts, government regulation, types of businesses and formulation of Companies will be covered. This course will also consider topics related to legal concepts of commercial transactions. Specifically addressed will be: collection of debts, sale of goods (warranties, product liability), secured transactions and bankruptcy.

Information Technology and Corporate Transformation - EBM535

Credits: 4.5
Prerequisites: None.

As organizations become increasingly dependent on information technology, not only for the management of operations, but even more so as a key enabler of competitive advantage, increasing attention is being focused on the extraction of value from IT assets. This increasing dependence is also accompanied by an explosive growth in corporate spending on IT components such as hardware, software, telecommunications, and information systems (IS) personnel. Specific topics to be discussed include strategic planning for IT activities and projects, project-level planning and management, the role of the IT leader or chief information officer, and achieving the balance between insourcing and outsourcing of various IS functions.

Microeconomics - EBM570

Credits: 4.5
Prerequisites: None.

This course will discuss intermediate microeconomic theory, with emphasis on production and costs, market structure and pricing, risk analysis, and investment theory and capital budgeting.

International Economics - EBM572

Credits: 4.5
Prerequisites: None.

This course examines key dimensions of the global economy and global economics, including international business opportunities and risks, trade theory and policy, the balance of payments, foreign exchange markets, exchange rate systems and risks, and international payment systems. The role of multinational corporations and elements of international corporate strategies and direct investment are also covered. Students are required to follow current events in the global economy and discuss how these events impact managerial decision-making.

Curricular Practical Training Practicum - EBM599

Credits: 4.5
Prerequisites: Permission of the Dean

Allows a student to enrich the learning experience in their chosen career area and enhance their career development. Provides a three-way cooperative educational partnership among student, employer, and Stratford University with each sharing responsibility through a part-time (maximum 20 hours per week) supervised work experience.

Special Projects - EBM630

Credits: 4.5
Prerequisites: None.

It is expected that the participant in this program will develop a written report on some project of interest. This project will be undertaken with the guidance of a faculty member. A high quality report is expected on the development of an e-Business utilizing the lessons learned in the course work. An oral presentation of the report is expected.

Business Transformation - EBM635

Credits: 4.5
Prerequisites: None.

The course addresses the strategic impact of increased availability of information on the structure of firms and on the strategies available to them. This course focuses on the implementation of information-based strategies, on changes to the structure and operations of the firm, and on the leadership challenges required to make effective use of this theory. It will address the implementation of advanced online pricing strategies, information-enabled hyper-differentiation of products and services, and the challenges of rapid organizational transformation.

International Business - EBM640

Credits: 4.5
Prerequisites: None

This course explores the issues which face managers when operating in international environments. The course will expose students to strategic and operational aspects of international business management. Topics include: an overview of global management; cultural, legal, and political influences on international management; international trade and investment; transnational operations and marketing; international human resource management; cross-cultural communication and decision-making; international strategies; and organizing international enterprises.
 

Geopolitics - EBM645

Credits: 4.5
Prerequisites: None

To deal with the complex and turbulent international environment, a manager requires both a basic conceptual framework that can inform and order political and economic events, and an understanding of how the international political economy actually affects strategy. Geopolitics explores the structure and evolution of the international political-economic system, and then looks at several critical issues areas, such as economic and currency unions, technological advances, strategic alliances, and national competitiveness. Current events and issues are introduced as appropriate. The emphasis of the course is on implications for domestic and global strategy.

Growth Strategies for Emerging Companies - EBM660

Credits: 4.5
Prerequisites: None.

This course offers practical management tools that are needed to build a new venture into a significant enterprise. The competencies, strategies, and structures of successful high performance businesses are studied. Topics include leadership, internal growth strategies, merger, acquisition, and franchising.

Business Plan for the New Venture - EBM675

Credits: 4.5
Prerequisites: None.

Each student must focus on production of a business plan that will be accepted for the annual Program business plan competition. It is expected that several business plans will be of sufficient quality that they will attract financing. Topics include a deep review of business plan construction and its derivative short forms (1 page summary, 3 page summary, and executive summary).

Project Management - EBM680

Credits: 4.5
Prerequisites: None.

The course will try to focus on effective organization of projects, track costs and time expenditures, manage quality and risk, evaluate human resources requirements and overcome potential obstacles. Whether managing an office move, implementing a new accounting system or launching a special program initiative, this course will provide the crucial skills for success.